About Timberline Epoxy
We’re a family-owned garage floor company, and our family has been in this part of Wisconsin for 50 years — long enough to know exactly what a winter does to concrete.
Our Story
We’re a family-owned company, and we mean that in the practical sense: the person who quotes your floor is the same person who’s accountable for how it turns out. There’s no sales rep in between, and no call center three states away.
Our family has been in this area for 50 years. We’ve shoveled these driveways, parked trucks on these slabs through February, and watched what road salt and freeze-thaw do to bare concrete. We didn’t learn that from a product brochure. We learned it living here.
The two of us have each spent more than 30 years in the flooring and construction trades. That’s the part of this work you can’t shortcut — three decades on real floors is what tells you which slabs need extra attention, which cracks are going to move again, and which system actually belongs in a given garage.
One of us is a veteran. That shows up in the unglamorous parts of the job: showing up when we said we would, doing the prep properly when nobody would ever know if we skipped it, and finishing the floor the way it was specified rather than the way that’s faster.
That’s the whole pitch. No franchise handbook, no sales team — just two people whose name is on the work, in a town where we still have to run into you at the hardware store.
How We Work
None of this is complicated. It's just the part of the job that's easy to skip when you're competing on price — so we don't compete on price.
A coating is only as good as the concrete under it. We mechanically diamond grind every floor to open the profile, and repair cracks, spalls, and joints before anything else goes down. It is the least visible part of the job and the part that determines whether your floor is still right in year five.
We install both epoxy and polyurea. Because we install both, we have nothing to gain by steering you toward one. We look at your concrete, ask how the space actually gets used, and tell you which system fits — including when the less expensive one is the right answer.
We protect what's around the work, keep the space controlled while we're in it, and leave it clean. You should be able to walk in at the end and see a finished floor — not a mess we left for you to deal with.
You get a written scope and a written number before any work starts. If something about your slab is going to complicate the job, we say so at the quote — not after we've started grinding.
What We Install
We’re a full-flake company by choice, and we install epoxy and polyurea side by side without a house favorite.
Builds thick, bonds hard, and produces a deep, finished surface. A strong answer on a sound interior slab where build thickness and adhesion matter most.
Cures faster, holds its color in direct sun, and flexes with a slab that moves through freeze-thaw. Often the better fit where the floor sees sun at the door or heavy year-round use.
In both cases the flake is broadcast to refusal — until the floor won't take another chip — then scraped back to a uniform profile before the clear topcoat. That buildup is what makes the surface durable, slip-resistant, and forgiving of a real Wisconsin winter.
More detail on both systems is on the homepage, along with all 31 flake color blends.
Where We Work
Close enough to come look at your slab in person — which is the only honest way to quote one.
& surrounding communities
& surrounding communities
& surrounding communities
Not sure whether you're in range? See the full service area or just call and ask.
Free on-site quotes across La Crosse, Eau Claire, Madison, and the communities around them. No pressure, no sales script — just a written number and a straight recommendation.
info@timberlineepoxy.com · Monday–Friday, 8:00am–5:00pm
